1. Journal Publications

Jay Jung, Jae Min Jung, Sonya Zhang (forthcoming), “Understanding the Influence of Online Users’ Cultural Values and Cognitive Styles on Global E-Commerce Website Usability,” International Journal of Human Factors and Ergonomics.

Sonya Zhang, Daniela Lopez, Lyndon Lam, Abhishek Yenumula, and Tony Vu (2023), “A Comparative Analysis of Text Mining Methodologies for Online Consumer Review,” Journal of Applied Business and Economics, Volume 25, Issue 7. Full paper

Sonya Zhang, Linda Ly, Norman Mach, Christian Amaya (2022), “Topic Modeling and Sentiment Analysis of Yelp Restaurant Reviews,” International Journal of Information Systems in the Service Sector (IJISSS), Volume 14, Issue 1.

Daniel Firpo, Sonya Zhang, Lorne Olfman, Kittisak Sirisaengtaksin, and Joe Tawan Roberts (2021), “Building Social Capital in Higher Education with Online Opportunistic Social Matching,” International Journal of Social Media and Online Communities (IJSMOC), Volume 13, Issue 1. Abstract

Zayd Al-Beitawi, Mohammad Salehan, Sonya Zhang (2020), “What Makes Songs Trending? – Cluster Analysis of Musical Attributes for Spotify Top Trending Songs”, Journal of Marketing Development and Competitiveness, Volume 14, Issue 3. Full paper

Sonya Zhang, Samuel Lee, Karen Hovsepian, Hannah Morgia, Kelli Lawrence, Natalie Lawrence, Ashish Hingle (2018), “Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertisement Placements,” International Journal of Business Analytics, Volume 5, Issue 4, 18-36.  Abstract

Sonya Zhang and Saree Costa (2018), “Mobile Phone Usage Patterns, Security Concerns and Security Practices of Digital Generation,” International Journal of Mobile Human-Computer Interaction, Volume 10, Issue 1, Article 2. Abstract

Sonya Zhang and Ashish Hingle (2017), “The Evolution of News and Media Website Design: Trend Analysis of Rich Media, Social Sharing, and Ad Placements,” Journal of Management Analytics, Volume 4, Issue 4. Abstract

Sonya Zhang and Neal Cabage (2017), “Search Engine Optimization: Comparison of Link Building and Social Sharing,” Journal of Computer Information Systems, Volume 57, Issue 2, DOI: 10.1080/08874417.2016.1183447. Abstract

Sonya Zhang (2014), “Successful Entrepreneurs Don’t Have To Be College Dropouts – A Model for Incubating College Students to Become Successful Internet Entrepreneurs,” International Journal of Information and Communication Technology Education, Volume 10, Issue 4, 53-69. Abstract

Sonya Zhang (2014), “An Empirical Study of the Factors Affecting Weblog Success in Higher Education,” Journal of Information Systems Education, Volume 24, Issue 4, 267-280. Abstract

Sonya Zhang and Bradley Dorn (2013), “A Community-Based Participatory Research Model and Web Application for Studying Health Professional Shortage Areas in the United States,” International Journal of Healthcare Information Systems and Informatics, Volume 8, Issue 3, 23-37. Abstract

Neal Cabage and Sonya Zhang (2013), “Web 3.0 has begun“, ACM Interactions, Volume 20, Issue 5, 26-31.

Xuesong (Sonya) Zhang and Bradley Dorn (2012), “Accelerating Software Development through Agile Practices – a Case Study of a Small-scale, Time-intensive Web Development Project at a College-level IT Competition,” Journal of Information Technology Education, Volume 11, 2012, 25-37. Abstract

Xuesong (Sonya) Zhang and Bradley Dorn (2011), “Design and Implementation of JavaSniper – A Community-based Software Code Review Web Solution,” Journal of Information Science and Technology, Volume 8, Issue 2. Abstract

Xuesong (Sonya) Zhang and Lorne Olfman (2010), “Studios, Mini-lectures, Project Presentations, Class Blog and Wiki: A New Approach to Teaching Web Technologies,” Journal of Information Technology Education, Volume 9, 187-199. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman, Daniel Firpo (2010), “Supporting Social Constructivist Learning through the KEEP SLS ePortfolio System,” International Journal on E-Learning, Volume 9, Issue 3, 411-426. Abstract

Peter Ractham, Xuesong (Sonya) Zhang, Daniel Firpo (2010), “Innovative Web 2.0 Implementation: A Case Study of A Web 2.0 Technology Proliferation Within A University Setting,”  International Journal of Networking and Virtual Organisations, Volume 7, Issue 5, 479-496. Abstract

Xuesong Zhang, Lorne Olfman, Peter Ractham (2007), “Designing ePortfolio 2.0: Integrating and Coordinating Web 2.0 Services with ePortfolio Systems for Enhancing Users’ Learning,” Journal of Information Systems Education, Summer Issue, Volume 18, Issue 2, 203-214. Abstract

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2. Conference Proceedings

Bryan Dorr and Sonya Zhang (2024), “Exploring Baseball Analytics Through Data Visualization,” Annual Meeting of Western Decision Science Institute (WDSI), Santa Rosa, Sonoma County, CA, April 2 – 5, 2024. Abstract

Kostas Alexandridis, Sonya Zhang, Mehrdad Koohikamali, Soheil Sabri, and H. Erkan Ozkaya (2024), “Designing and Implementing a Robust, Modular and Interoperable Digital Twin Smart City Framework for CriticalWater Spatial Infrastructure,” 57th Hawaii International Conference on System Sciences (HICSS), Honolulu, HI, Jan 3-6, 2024. Full paper

Soheil Sabri, Kostas Alexandridis, Mehrdad Koohikamali, Sonya Zhang, and H. Erkan Ozkaya (2023), “Designing a Spatially-Explicit Urban Digital Twin Framework for Smart Water Infrastructure and Flood Management,” IEEE Digital Twins and Parallel Intelligence (DTPI) 2023, Orlando, FL, November 7-9, 2023. https://doi.org/10.1109/DTPI59677.2023.10365478

Sonya Zhang (2023), “A survey of literature on Airbnb price prediction using machine learning,” Annual Meeting of Western Decision Science Institute (WDSI), Portland, OR, April 7-9, 2023.

Sonya Zhang and Rohith Rajasekaran (2022), “Examining the Relationship Between User Engagement and E-commerce Revenue Using Explorative Data Analysis on Web Analytics Data,” Annual Meeting of Western Decision Science Institute (WDSI), Big Island, HI, April 5-10, 2022.

Zayd Al-Beitawi, Mohammad Salehan, Sonya Zhang (2020), “Cluster Analysis of Musical Attributes for Top Trending Songs,” 53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, Jan 7-10, 2020. Abstract

Daniel Firpo, Sonya Zhang, Lorne Olfman, Kittisak Sirisaengtaksin, Joe Roberts (2019), “System Design for an Online Social Networking App with a Notification and Recommender System to Build Social Capital in a University Setting,” 52nd Hawaii International Conference on System Sciences (HICSS), Maui, HI, Jan 8-11, 2019. Abstract

Sonya Zhang, Mohammad Salehan, Andrew Leung, Ishmene Cabral, Navid Aghakhani (2018), “A Recommender System for Cultural Restaurants Based on Review Factors and Review Sentiment,” Proceedings of the 26th Americas Conference on Information Systems (AMCIS), New Orleans, LA, Aug 16-18, 2018. Abstract

Jay Jung, Jae Min Jung, Sonya Zhang (2018), “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” 15th International Conference on Information Technology – New Generations (ITNG), Las Vegas, NV, USA, Apr 13-15, 2018. Page 725-728. Abstract

Sonya Zhang, Ashish Hingle (2018), “Digital Trends of Media Websites,” 47th Annual Meeting of Western Decision Science Institute (WDSI), Kauai, HI, April 3-6, 2018. Abstract

Mohammad Salehan, Sonya Zhang (2018), “A Recommender System For Restaurant Reviews Based On Consumer Segment,” 47th Annual Meeting of Western Decision Science Institute (WDSI), Kauai, HI, April 3-6, 2018. Abstract

Jay Jung, Jaemin Jung, Sonya Zhang (2017), “Would Customers Perceive Websites’ Usability The Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles”, 17th Cross-Cultural Research Conference, Maui, HI, Dec 10-13, 2017.

Mohammad Salehan, Sonya Zhang, Navid Aghakhani (2017), “A Recommender System for Restaurant Reviews Based on Consumer Segment,” Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract

Navid Aghakhani, Mohammad Salehan, Sonya Zhang (2017), “The Dimensions of Review Comprehensiveness and Its Effect on Review Usefulness: A Latent Dirichlet Allocation Approach,” Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract

Sonya Zhang, Saree Costa (2016), “A Survey Study of Young Generation’s Mobile Phone Usage and Security Concerns,” 17th International Conference on Parallel and Distributed Computing, Applications, and Technologies (PDCAT), Guangzhou, China, Dec 16-18, 2016. Abstract

Kevin Ferris, Sonya Zhang (2016), “A Framework for Selecting and Optimizing Color Scheme in Web Design,” 49th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, JAN 5-8, 2016. Abstract

Sonya Zhang (2015), “A Technology-Business-Environment Model for Effective Internet Entrepreneurship Education,” 12th International Conference on Information Technology – New Generations (ITNG), Las Vegas, NV, USA, Apr 13-15, 2015. Page 632-637. Abstract

Sonya Zhang, Neal Cabage (2013), “Does SEO Matter? Increasing Classroom Blog Visibility Through Search Engine Optimization”, Proceedings of The 46th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, Jan 7-10, 2013. Abstract

Xuesong (Sonya) Zhang (2012), “Design and Evaluation of a Socially Enhanced Classroom Blog to Promote Student Learning in Higher Education,” Proceedings of the 18th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 9-11, 2012. Abstract

Xuesong (Sonya) Zhang (2012), “Can You See Me Now? Design SEO-friendly Classroom Blogs for Reaching Valuable Public”, IEEE Information Technology New Generation (ITNG 2012), Las Vegas, NV, USA, Apr 16-18, 2012. Abstract

Xuesong (Sonya) Zhang (2012), “Can You Hear Me Now? Design Socially Enhanced Classroom Blogs for Promoting Student Learning,” Proceedings of Society for Information Technology & Teacher Education (SITE 2012), Austin, TX, USA, Mar 9 – 11, 2012. Abstract

Xuesong (Sonya) Zhang, Bradley Dorn (2011), “Agile Methodology in a Small-Scale, Time-Intensive Web Development Project,” IEEE Information Technology New Generation (ITNG 2011), Las Vegas, NV, USA, Apr 11-13, 2011. Abstract

Xuesong (Sonya) Zhang, Bradley Dorn, William Jester, Jason Van Pelt, Guillermo Gaeta, and Daniel Firpo (2011), “Design and Implementation of JavaSniper – A Community-based Software Code Review Web Solution,” Proceedings of The 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, Jan 4-7, 2011. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2011), “An Information Systems Design Theory for Collaborative ePortfolio Systems,” Proceedings of The 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, Jan 4-7, 2011. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “Using Blogs to Support Constructivist and Social Learning – a Case Study in a University Setting,” Proceedings of the 16th Americas Conference on Information Systems (AMCIS), Lima, Peru, Aug12-15, 2010. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “Using a Combination of Studios, Mini-lectures, Class Blog and Wiki to Motivate Students’ Learning in Web Technology Courses,” Proceedings of IEEE Information Technology New Generation(ITNG 2010), Las Vegas, NV, USA, Apr 12-14, 2010. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “A Studio Approach to Teaching Web Technologies,” Proceedings of Society for Information Technology & Teacher Education (SITE 2010), San Diego, CA, USA, Mar 29 –Apr 2, 2010. Abstract

Xuesong Zhang, Lorne Olfman, Peter Ractham, Daniel Firpo (2009), “The Implementation and Evaluation of KEEP SLS: an ePortfolio System Supporting Social Constructive Learning,” Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR, Limerick, Ireland, May 28 -30, 2009. Abstract

Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2009), “Implementation of an Online Intellectual Community in a Graduate Educational Setting,” Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR, Limerick, Ireland, May 28-30, 2009. Abstract

Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2009), “Fostering Participation in an Online Intellectual Community in a Graduate Educational Setting: A Case Study,” Proceedings of The International Conference on Internet and Web Applications and Services ICIW 2009, Venice, Italy, May 24-28, 2009. Abstract

Daniel Firpo, Peter Ractham, Xuesong Zhang (2009), “Generating a Sense of Community in a Graduate Educational Setting through Persuasive Technology,” Proceedings of The The 4th International Conference on Persuasive Technology, Claremont, CA, U.S.A., Apr 27-29, 2009. Abstract

Xuesong Zhang, Peter Ractham, Daniel Firpo (2009), “KEEP SLS: an Enhanced ePortfolio System Supporting Constructive Social Learning Activities,” Proceedings of International Conference on Advanced Computer Control (ICACC) 2009, Singapore, Singapore, Jan 22-24, 2009. Abstract

Xuesong Zhang, Swetha Makam, Peter Ractham, Sorin Gudea (2006), “Establishing a Web-based Health Informatics Network (WHIN) with ASP approach to Increase Patients’ and Healthcare Providers’ Adoption of E-health,” Proceedings of Global Information Technology Management Association (GITMA) World Conference, Orlando, FL, USA, June 11-13, 2006.

Peter Ractham, Xuesong Zhang, Sorin Gudea (2006), “Implementing Successful Virtual Teams,” Proceedings of Global Information Technology Management Association (GITMA) World Conference, Orlando, FL, USA, June 11-13, 2006.

Xuesong Zhang, Peter Ractham (2006), “A Security Framework for Designing and Implementing Campus Portal and a Case Study of Claremont Colleges Campus Portal,” Proceedings of ISOneWorld 2006, Las Vegas, NV, USA, April 19-21, 2006.

Peter Ractham, Xuesong Zhang (2006), “An Analysis of User Incentive in Mobile Learning through the Lens of Design Research,” Proceedings of ISOneWorld 2006, Las Vegas, NV, USA, April 19-21, 2006.

Peter Ractham, Xuesong Zhang (2006), “Podcasting in Academia: A New Knowledge Management Paradigm within Academic Settings,” Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR 2006, Claremont, CA, USA, April 13-15, 2006. Abstract

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3. Books

Neal Cabage, Sonya Zhang (2013), The Smarter Startup: A Better Approach to Online Business for Entrepreneurs, Pearson New Riders.

Xuesong Zhang (2009), Model, Design, and Efficacy of Next-Generation ePortfolio Systems, VDM Verlag.


4. Book Chapters

Sonya Zhang and Saree Costa (2022), “Chapter 26. Mobile Phone Usage Patterns, Security Concerns, and Security Practices of Digital Generation,” IGI Global Research Anthology titled Research Anthology on Securing Mobile Technologies and Applications (ISBN:9781799885450), pages 465-483.

Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2010), “Chapter 2. Constructing a Sense of Community in a Graduate Educational Setting Using a Web 2.0 Environment,” Technologies and Practices for Constructing Knowledge in Online Environments: Advancements in Learning, IGI Global.

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5. Invited Presentations

“Business Applications of Data Analytics and Machine Learning,” Thursday, August 11, 2022, at the 8th Annual Creative Activities & Research Symposium (CARS).

“Introduction to Digital Analytics,” at Cal Poly Pomona Customer Insights Lab, April 17, 2020.

“Recommending Online Consumer Reviews using Machine Learning,” at Cal Poly Pomona Summer Research Seminar series, June 5, 2019.

Research presentation, with Mohammad Salehan, “Recommendation Systems for Restaurant Reviews,” at Faculty Center Big Data Research Forum series, Oct 25, 2017

“Digital Product Managers Survey Results and Analysis,” at ProductCamp Los Angeles, July 16, 2016.

Keynote speech, “Machine Learning in Business,” at The 5th International Workshop on Intelligent Data Processing (IDP) in Shanghai, China, Dec 8-9, 2016.

“Women Internet Entrepreneurs,” at Women in IT conference, Jan 29, 2016.

“Search Engine Optimization Strategies – Link vs. Social,” at Cal Poly Pomona Provost Scholar Symposium, 2015.

“Google Analytics” at Interactive Web Development Student Association (IWDSA), Oct 1, 2014. Audience: Cal Poly Pomona undergrad and graduate students.

“Startup Opportunity Evaluation” at SXSW Interactive, March 8, 2014. Audience: 100+ professionals in Internet technology startups and businesses.

“Search Engine Optimization” at Interactive Web Development Student Association (IWDSA), Nov 15, 2013. Audience: Cal Poly Pomona undergrad and graduate students.

“Software Industry Entrepreneurial Way and Innovative Mechanisms” at Cal Poly Pomona Extended University, September 24, 2013. Audience: delegates in software and microelectronics from multiple universities in China.

“IT Innovations, Commoditization, and Strategy” at Claremont Graduate University MGT 386/IST 316 Management of IT Innovations, September 23, 2013. Audience: graduate and doctoral students from Drucker School of Management and School of Information Systems and Technology.

“The Smarter Startup” book presentation at Claremont Graduate University School of Information Systems and Technology Preview Day (featured speaker), March 16, 2013. Audience: current and prospective doctoral students, and professors.

“The Product Opportunity Evaluation Matrix (POEM) Framework,” with Neal Cabage, at Interactive ProductCamp SoCal, Nov 3, 2012. Audience: product managers, entrepreneurs, and business school professors.

“Research in Social Networking and Web Intelligence” at Claremont Graduate University Social Learning Software Research Lab, May 5, 2012. Audience: doctoral students and advisers.

“ePortfolio and Social Learning Research” at Claremont Graduate University TNDY 404A Social Learning Technologies: A CGU Practicum, Feb 16, 2012. Audience: master and doctoral students.

“Bringing Blogs into the Classroom,” Concluding address at The 42nd Central California Research Symposium hosted by California State University Fresno, April 2010. Audience: 100+ researchers and students from central California.

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6. Projects With Students
With Bryan Dorr and Sonya Zhang (2024), “Exploring Baseball Analytics Through Data Visualization,” Published in the Annual Meeting of Western Decision Science Institute (WDSI) 2024 proceedings.

With Afnan Jaber, “Exploratory Data Analysis on Airbnb Textual Data.” Student involved in preliminary data analysis and literature review. Presented at The 2023 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Jin Im, Minh Khoi Tran, Christine Pugay, and Kelly Lee, “A Preliminary Study on Predicting Airbnb Prices Using Machine Learning.” Students involved in data cleaning, data transformation, preliminary data analysis, and preliminary literature review. Presented at The 2023 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Lydon Lam, “A Preliminary Explorative and Predictive Data Analytics for Airbnb Price.” Student involved in data cleaning, data transformation, and preliminary data analysis. Presented at The 2022 College of Business Administration Business Research Showcase.

With Daniela Lopez, Lyndon Lam, Abhishek Yenumula, and Tony Vu, “Text Mining for Online Consumer Reviews.” Students involved in data cleaning, data transformation, preliminary data analysis, and preliminary literature review. Presented at The 2021 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Rohith Rajasekaran, “Exploratory Data Analysis, Descriptive and Predictive Analytics Approach For Improving Google Merchandise Store Revenue Based on Google Analytics Data.” Student involved in data cleaning, data transformation, and preliminary data analysis. Presented at The 2020 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Lei Wang and Ronald Chang, “Pricing AirBnB Using Descriptive and Predictive Data Mining.” Student involved in data cleaning, data transformation, preliminary data analysis, and preliminary literature review. Presented at The 2019 Southern California Conferences for Undergraduate Research (SCCUR), The 2020 Cal Poly Pomona Student Research, Scholarship and Creative Activities (RSCA) conference, and The 2020 College of Business Administration Business Research Showcase.

With Christian Amaya, Linda Ly, Norman Mach, “Topic Extraction and Sentiment Analysis on Yelp dataset.” Students involved in data cleaning, data transformation, preliminary data analysis, and preliminary literature review. Presented at The 2019 Southern California Conferences for Undergraduate Research (SCCUR), The 2020 Cal Poly Pomona Student Research, Scholarship and Creative Activities (RSCA) conference, and The 2020 College of Business Administration Business Research Showcase.

With Zayd Al-Beitawi, “Cluster Analysis of Musical Attributes for Top Trending Songs,” Published in The 53rd HICSS conference proceedings.

With Sophadeth Rithya, “Web app for IT User Request Management Using Microsoft .Net framework and SQL Server.” Student involved in designing, coding, and testing. Presented and installed the app for PCV Murcor.

With Shen Jiang and Amanda Lee, “Predicting eCommerce Revenue With Google Analytics KPIs.” Students involved in data cleaning, data transformation, preliminary data analysis, and preliminary literature review. Presented at The 2019 Kellogg Honor College Capstone Convocation and The 2019 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Zayd Al-Beitawi and Christopher Pan, “A Recommender System for Hotels Based on Review Factors and Reviewer Sentiment.” Students involved in sentence parsing, data cleaning, manual coding, preliminary data analysis, and preliminary literature review. Presented at The 2019 Kellogg Honor College Capstone Convocation.

With Andrew Leung and Ishemene Cabral, “A Recommender System for Restaurants Based on Review Factors, Reviewer Sentiment, and Restaurant Culture Category.” Students involved in sentence parsing, data cleaning, manual coding, preliminary data analysis, and preliminary literature review. Presented at The 2018 Kellogg Honor College Capstone Convocation and The 4th Annual Creative Activities and Research Symposium (CARS).

With Ylen Estevez and Christoffer Gamborg, “Dynamic Digital Product Management.” Students involved in the preliminary literature review and research model development.

With YeKun Yang, Thong Pham, and Juda Lou, “Art Machina – Photos with Artistic Style Using Convolutional Neural Networks in Tensorflow.” Students involved in Tensorflow installation and configuration, coding, and testing. Presented at Avanade Art Machina Exhibition Opening Night.

With Timothy DenOuden, Jason Kim, and Xinyuan Wang, “Art Machina – Mobile App for Sharing Photos with Artistic Style Using AI.” Students involved in designing, coding, and testing. Submitted and approved in the Apple app store, presented at Avanade Art Machina Exhibition Opening Night.

With Samuel Lee, Karen Hovsepian, Hannah Morgia, Kelli Lawrence, and Natalie Lawrence, “Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertisement Placements.” Students involved in data collection, cleaning, preliminary data analysis, and preliminary literature review. Presented at Winter 2018 CIS 466 Senior Project class.

With Jay Jung, “The Impact of Cultural Value and Cognitive Styles on Web Usability.” Student involved in the literature review, research model development, data collection, and data analysis. Presented at The 2015 Southern California Conferences for Undergraduate Research (SCCUR) and The 2016 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Ashish Hingle, “The Evolution of News and Media Website Design.” Student involved in the literature review, data collection, data cleaning, and preliminary data analysis. Presented at The 2016 Kellogg Honor College Capstone Convocation, The 2015 CPP SRC, The 2015 Western Regional Honors Conference, and The 2015 Southern California Conferences for Undergraduate Research (SCCUR).

With Kevin Ferris, “Color Framework for Website Design.” Student involved in the literature review, survey design, data collection, and preliminary data analysis. Presented at The 2015 Kellogg Honor College Capstone Convocation, The 2014 Southern California Conferences for Undergraduate Research (SCCUR), and The 2014 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Aaron Sun and Andre Saez, “Dysh mobile app – helps users decide where to eat.” Students involved in designing, coding, and testing. Won 4th place and a $1,000 award at The 2014 Bronco Startup Challenge.

With Saree Costa, “Mobile Phone Security Practices, Usage Patterns, and Recommendations for College Students.” Student involved in the literature review, survey design, data collection, and preliminary data analysis. Presented at The 2014 Kellogg Honor College Capstone Convocation and The 2014 Cal Poly Pomona Student Research, Scholarship, and Creative Activities (RSCA) conference.

With Anthony Scheller, “Mobile App Strategy: Native Apps vs. HTML5 Apps.” Student involved in the literature review. Presented at The 2013 Southern California Conferences for Undergraduate Research (SCCUR).

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7. Dissertation Committee

Watanyoo Suksa-ngiam, Claremont Graduate University, “Thailand’s Digital Economy Transformation,” Claremont Graduate University, defended November 2019.

Daniel Firpo, Claremont Graduate University, “Building Social Capital in a Higher Educational Institution Through the Use of a Mobile Online Social Networking App with a Recommender System,” defended in 2017.


8. Project Reports

Modeling and Simulation of Boeing GPS using OPNET, Boeing and Harvey Mudd College, 2005
Converting EBI ArrayExpress to Keck Microarray Database (KMD), Keck Graduate Institute of Applied Life Sciences, 2003


9. Grants and Awards

Chancellor’s Office Research, Scholarship, and Creative Activity (RSCA) Award 2021-22, 2022-23
Research through Inclusive Opportunities (RIO) Program Award 2020-25
Early Career Research Assistant (ECRA) Program Award, 2019-2020
Faculty Mentor Research Stars (STARS) Recognition, 04/2019
Provost’s Teacher-Scholar Support Award, Cal Poly Pomona, 2014-15, 2015-16, 2016-17, 2017-18, 2018-19, 2019-20, 2021-22, 2023-24
College of Business Administration Recognition Night (CBARN) Faculty of the Year, 2015
University Library Golden Leaves Award for the book “The Smarter Startup: A Better Approach to Online Business for Entrepreneurs” (Pearson 2013), Cal Poly Pomona, 2014
Wagner Endowment Research Grant, Cal Poly Pomona, 2014-15
President’s Research, Scholarship, and Creative Activities (P-RSCA) Grant, Cal Poly Pomona, 2013-14
Fletcher Jones Scholarship, Claremont Graduate University, 2006-07
Graduate Student Council Travel Award, Claremont Graduate University, 2006
Research Assistantship with Tuition Waiver, Claremont Graduate University, 2003-07
College Web Design Competition winner, 2002, Illinois State University, sponsored by Discover Financial Services
Teaching & Research Assistantship with full Tuition Waiver, Illinois State University,  1998-2002