1. Books and Chapters

Neal Cabage, Sonya Zhang (2013), The Smarter Startup: A Better Approach to Online Business for Entrepreneurs, Pearson New Riders.

Xuesong Zhang (2009), Model, Design, and Efficacy of Next-Generation ePortfolio Systems, VDM Verlag.


Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2010), “Chapter 2. Constructing a Sense of Community in a Graduate Educational Setting Using a Web 2.0 Environment”, Technologies and Practices for Constructing Knowledge in Online Environments: Advancements in Learning, IGI Global.

2. Journal Publications

Sonya Zhang, Saree Costa (2018), “Mobile Phone Usage Patterns, Security Concerns and Security Practices of Digital Generation”, International Journal of Mobile Human Computer Interface, Vol. 10, Issue 1, Article 2. Abstract

Sonya Zhang, Ashish Hingle (2017), “The Evolution of News and Media Website Design: Trend Analysis of Rich Media, Social Sharing, and Ad Placements”, Journal of Management Analytics, Vol. 4, Issue 4. Abstract

Sonya Zhang, Neal Cabage (2016), “Search Engine Optimization: Comparison of Link Building and Social Sharing”, Journal of Computer Information Systems, Vol. 57, No. 2, DOI: 10.1080/08874417.2016.1183447. Abstract

Sonya Zhang (2014), “Successful Entrepreneurs Don’t Have To Be College Dropouts – A Model for Incubating College Students to Become Successful Internet Entrepreneurs”, International Journal of Information and Communication Technology Education, Vol. 10, No. 4, 53-69. Abstract

Sonya Zhang (2014), “An Empirical Study of the Factors Affecting Weblog Success in Higher Education”, Journal of Information Systems Education, Vol. 24, No. 4, 267-280. Abstract

Sonya Zhang, Bradley Dorn (2013), “A Community-Based Participatory Research Model and Web Application for Studying Health Professional Shortage Areas in the United States”, International Journal of Healthcare Information Systems and Informatics, Vol. 8, No. 3, 23-37. Abstract

Neal Cabage, Sonya Zhang (2013), “Web 3.0 has begun“, ACM Interactions, Vol. 20, No. 5, 26-31.

Xuesong (Sonya) Zhang, Bradley Dorn (2012), “Accelerating Software Development through Agile Practices – a Case Study of a Small-scale, Time-intensive Web Development Project at a College-level IT Competition”, Journal of Information Technology Education, Vol. 11, 2012, 25-37. Abstract

Xuesong (Sonya) Zhang, Bradley Dorn (2011), “Design and Implementation of JavaSniper – A Community-based Software Code Review Web Solution”, Journal of Information Science and Technology, Vol. 8, No.2. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “Studios, Mini-lectures, Project Presentations, Class Blog and Wiki: A New Approach to Teaching Web Technologies”, Journal of Information Technology Education, Vol. 9, 187-199. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman, Daniel Firpo (2010), “Supporting Social Constructivist Learning through the KEEP SLS ePortfolio System”, International Journal on E-Learning, Vol. 9, No. 3, 411-426. Abstract

Peter Ractham, Xuesong (Sonya) Zhang, Daniel Firpo (2010), “Innovative Web 2.0 Implementation: A Case Study of A Web 2.0 Technology Proliferation Within A University Setting”,  International Journal of Networking and Virtual Organisations, Vol. 7, No. 5., 479-496. Abstract

Xuesong Zhang, Lorne Olfman, Peter Ractham (2007), “Designing ePortfolio 2.0: Integrating and Coordinating Web 2.0 Services with ePortfolio Systems for enhancing Users’ Learning”, Journal of Information Systems Education, Summer Issue, Vol. 18, No. 2, 203-214. Abstract

Back to top


3. Conference Proceedings


Sonya Zhang, Saree Costa (2016), “A Survey Study of Young Generation’s Mobile Phone Usage and Security Concerns”, 2016 17th International Conference on Parallel and Distributed Computing, Applications and Technologies, Guangzhou, China, Dec 16-18, 2016.

Mohammad Salehan, Sonya Zhang, Navid Aghakhani (2017), “A recommender System for Restaurant Reviews Based on Consumer Segment”, Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract

Navid Aghakhani, Mohammad Salehan, Sonya Zhang (2017), “The Dimensions of Review Comprehensiveness and Its Effect on Review Usefulness: A Latent Dirichlet Allocation Approach”, Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 10-12, 2017. Abstract

Sonya Zhang, Saree Costa (2017), “A Survey Study of Young Generation’s Mobile Phone Usage and Security Concerns”, 17th International Conference on Parallel and Distributed Computing, Applications and Technologies (PDCAT), Guangzhou, China, Dec 16-18, 2016. Abstract

Kevin Ferris, Sonya Zhang (2016), “A Framework for Selecting and Optimizing Color Scheme in Web Design”, 49th Hawaii International Conference on System Sciences (HICSS), Kauai, HI, JAN 5-8, 2016. Abstract

Sonya Zhang (2015), “A Technology-Business-Environment Model for Effective Internet Entrepreneurship Education”, 12th International Conference on Information Technology – New Generations (ITNG), Las Vegas, NV, USA, Apr 13-15, 2015. Page 632-637. Abstract

Sonya Zhang, Neal Cabage (2013), “Does SEO Matter? Increasing Classroom Blog Visibility Through Search Engine Optimization”, Proceedings of The 46th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, Jan 7-10, 2013. Abstract

Xuesong (Sonya) Zhang (2012), “Design and Evaluation of a Socially Enhanced Classroom Blog to Pomote Student Learning in Higher Education”, Proceedings of the 18th Americas Conference on Information Systems (AMCIS), Seattle, WA, Aug 9-11, 2012. Abstract

Xuesong (Sonya) Zhang (2012), “Can You See Me Now? Design SEO-friendly Classroom Blogs for Reaching Valuable Public”, IEEE Information Technology New Generation (ITNG 2012), Las Vegas, NV, USA, Apr 16-18, 2012. Abstract

Xuesong (Sonya) Zhang (2012), “Can You Hear Me Now? Design Socially Enhanced Classroom Blogs for Promoting Student Learning”, Proceedings of Society for Information Technology & Teacher Education (SITE 2012), Austin, TX, USA, Mar 9 – 11, 2012. Abstract

Xuesong (Sonya) Zhang, Bradley Dorn (2011), “Agile Methodology in a Small-Scale, Time-Intensive Web Development Project”, IEEE Information Technology New Generation (ITNG 2011), Las Vegas, NV, USA, Apr 11-13, 2011. Abstract

Xuesong (Sonya) Zhang, Bradley Dorn, William Jester, Jason Van Pelt, Guillermo Gaeta, and Daniel Firpo (2011), “Design and Implementation of JavaSniper – A Community-based Software Code Review Web Solution”, Proceedings of The 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, Jan 4-7, 2011. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2011), “An Information Systems Design Theory for Collaborative ePortfolio Systems”, Proceedings of The 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, Jan 4-7, 2011. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “Using Blogs to Support Constructivist and Social Learning – a Case Study in a University Setting”, Proceedings of the 16th Americas Conference on Information Systems (AMCIS), Lima, Peru, Aug12-15, 2010. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “Using a Combination of Studios, Mini-lectures, Class Blog and Wiki to Motivate Students’ Learning in Web Technology Courses”, Proceedings of IEEE Information Technology New Generation(ITNG 2010), Las Vegas, NV, USA, Apr 12-14, 2010. Abstract

Xuesong (Sonya) Zhang, Lorne Olfman (2010), “A Studio Approach to Teaching Web Technologies”, Proceedings of Society for Information Technology & Teacher Education (SITE 2010), San Diego, CA, USA, Mar 29 –Apr 2, 2010. Abstract

Xuesong Zhang, Lorne Olfman, Peter Ractham, Daniel Firpo (2009), “The Implementation and Evaluation of KEEP SLS: an ePortfolio System Supporting Social Constructive Learning”, Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR, Limerick, Ireland, May 28 -30, 2009. Abstract

Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2009), “Implementation of an Online Intellectual Community in a Graduate Educational Setting”, Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR, Limerick, Ireland, May 28-30, 2009. Abstract

Daniel Firpo, Sumonta Kasemvilas, Peter Ractham, Xuesong Zhang (2009), “Fostering Participation in an Online Intellectual Community in a Graduate Educational Setting: A Case Study”, Proceedings of The International Conference on Internet and Web Applications and Services ICIW 2009, Venice, Italy, May 24-28, 2009. Abstract

Daniel Firpo, Peter Ractham, Xuesong Zhang (2009), “Generating a Sense of Community in a Graduate Educational Setting through Persuasive Technology”, Proceedings of The The 4th International Conference on Persuasive Technology, Claremont, CA, U.S.A., Apr 27-29, 2009. Abstract

Xuesong Zhang, Peter Ractham, Daniel Firpo (2009), “KEEP SLS: an Enhanced ePortfolio System Supporting Constructive Social Learning Activities”, Proceedings of International Conference on Advanced Computer Control (ICACC) 2009, Singapore, Singapore, Jan 22-24, 2009. Abstract

Xuesong Zhang, Swetha Makam, Peter Ractham, Sorin Gudea (2006),”Establishing a Web-based Health Informatics Network (WHIN) with ASP approach to Increase Patients’ and Healthcare Providers’ Adoption of E-health”, Proceedings of Global Information Technology Management Association (GITMA) World Conference, Orlando, FL, USA, June 11-13, 2006.

Peter Ractham, Xuesong Zhang, Sorin Gudea (2006),”Implementing Successful Virtual Teams”, Proceedings of Global Information Technology Management Association (GITMA) World Conference, Orlando, FL, USA, June 11-13, 2006.

Xuesong Zhang, Peter Ractham (2006), “A Security Framework for Designing and Implementing Campus Portal and a Case Study of Claremont Colleges Campus Portal”, Proceedings of ISOneWorld 2006, Las Vegas, NV, USA, April 19-21, 2006.

Peter Ractham, Xuesong Zhang (2006), “An Analysis of User Incentive in Mobile Learning through the Lens of Design Research”, Proceedings of ISOneWorld 2006, Las Vegas, NV, USA, April 19-21, 2006.

Peter Ractham, Xuesong Zhang (2006),”Podcasting in Academia: A New Knowledge Management Paradigm within Academic Settings”, Proceedings of ACM Computer Personnel Research Conference SIGMIS CPR 2006, Claremont, CA, USA, April 13-15, 2006. Abstract

Back to top


4.Invited Presentations

Keynote speech, “Machine Learning in Business”, at The 5th International Workshop on Intelligent Data Processing (IDP) in Shanghai China, Dec 8-9, 2016.

“Women Internet Entrepreneurs”, at Women in IT conference, Jan 2016.

“Search Engine Optimization Strategies – Link vs. Social”, at Cal Poly Provost Scholar Symposium, 2015.

“Google Analytics” at Interactive Web Development Student Association (IWDSA), Oct 1, 2014. Audience: Cal Poly Pomona undergrad and graduate students.

“Startup Opportunity Evaluation” at SXSW Interactive, March 8, 2014. Audience: 100+ professionals in Internet technology startups and businesses.

“Search Engine Optimization” at Interactive Web Development Student Association (IWDSA), Nov 15, 2013. Audience: Cal Poly Pomona undergrad and graduate students.

“Software Industry Entrepreneurial Way and Innovative Mechanisms” at Cal Poly Pomona Extended University, September 24, 2013. Audience: delegates in the field of software and microelectronics from multiple universities in China.

“IT Innovations, Commoditization, and Strategy” at Claremont Graduate University MGT 386/IST 316 Management of IT Innovations, September 23, 2013. Audience: graduate and doctoral students from Drucker School of Management and School of Information Systems and Technology.

“The Smarter Startup” book presentation at Claremont Graduate University School of Information Systems and Technology Preview Day (featured speaker), March 16, 2013. Audience: current and prospect doctoral students, professors.

“The Product Opportunity Evaluation Matrix (POEM) Framework”, with Neal Cabage, at Interactive ProductCamp SoCal, Nov 3, 2012. Audience: product managers, entrepreneurs, and business school professors.

“Research in Social Networking and Web Intelligence” at Claremont Graduate University Social Learning Software Research Lab, May 5, 2012. Audience: doctoral students and advisers.

“ePortfolio and Social Learning Research” at Claremont Graduate University TNDY 404A Social Learning Technologies: A CGU Practicum, Feb 16, 2012. Audience: master and doctoral students.

“Bringing Blogs into the Classroom”, Concluding address at The 42nd Central California Research Symposium hosted by California State University Fresno, April, 2010. Audience: 100+ researchers and students from central California.

Back to top


5. Projects With Students

With Jay Jung, “The Impact of Cultural Value and Cognitive Styles on Web Usability”, to be submitted to Marketing Edge Summit 2017 and SMAC Security 2017.

With Ashish Hingle, “The Evolution of News and Media Website Design”, presented at The 2015 Cal Poly Pomona Student Research Conference (CPP SRC), The 2015 Western Regional Honors Conference, and The 2015 Southern California Conferences for Undergraduate Research (SCCUR).

With Kevin Ferris, “Color Framework for Website Design”, presented at The 2014 SCCUR, The 2014 CPP SRC, and The 2015 Kellogg Honor College Capstone Convocation.

With Aaron Sun and Andre Saez, project Dysh, a mobile app that helps users decide where to eat, won 4th place and $1,000 award at 2014 Brondo Startup Challenge.

With Saree Costa, “Mobile Phone Security Practices, Usage Patterns, and Recommendations for College Students”, presented at The 2014 CPP SRC, and The 2014 Kellogg Honor College Capstone Convocation.

With Anthony Scheller, “Mobile App Strategy: Native Apps vs. HTML5 Apps”, presented at The 2013 SCCUR.


6. Project Reports

Modeling and Simulation of Boeing GPS using OPNET, Boeing and Harvey Mudd College, 2005
Converting EBI ArrayExpress to Keck Microarray Database (KMD), Keck Graduate Institute of Applied Life Sciences, 2003


7. Grants and Awards

Provost’s Teacher-Scholar Support Grant, Cal Poly Pomona, 2014-15, 2015-16, 2016-17, 2017-18
University Library Golden Leaves Award for book “The Smarter Startup: A Better Approach to Online Business for Entrepreneurs” (Pearson 2013), Cal Poly Pomona, 2014
Wagner Endowment Research Grant, Cal Poly Pomona, 2014-15
President’s Research, Scholarship, and Creative Activities (P-RSCA) Grant, Cal Poly Pomona, 2013-14
Fletcher Jones Scholarship, Claremont Graduate University, 2006-07
Graduate Student Council Travel Award, Claremont Graduate University, 2006
Research Assistantship with Tuition Waiver, Claremont Graduate University, 2003-07
College Web Design Competition winner, 2002, Illinois State University, sponsored by Discover Financial Services
Teaching & Research Assistantship with full Tuition Waiver, Illinois State University,  1998-2002